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Setmore Review
General-purpose appointment scheduling with a generous free plan for up to 4 users.
Our verdict
Setmore is the best pure-value pick: the free plan covers a real small business, and Pro at $5/user/mo annual undercuts everything else here. It's a generalist scheduler, so beauty-specific businesses give up marketplace exposure and salon POS depth. Pick it when you just need reliable bookings and reminders without industry frills.
Best for Budget-conscious service businesses of any type that need simple scheduling
Key features
- Free branded booking page
- Up to 4 users free
- SMS reminders & calendar sync (Pro)
- Video appointments
- Payments & recurring bookings
Pros
- One of the most generous free plans in scheduling
- Cheap upgrade path at $5/user/mo
- Industry-agnostic
Cons
- No consumer marketplace for new clients
- Lighter on salon-specific tools than rivals
Best for these industries
Frequently asked questions
Is Setmore really free?
Yes. The free plan supports up to 4 users and 200 appointments per month with a branded booking page, email reminders and mobile apps. SMS reminders and calendar sync require Pro.
How much is Setmore Pro?
Pro costs $5 per user/month billed annually or $12 per user/month billed monthly, adding unlimited appointments, SMS reminders, 2-way calendar sync and branding removal.
Setmore vs Fresha or Booksy — which fits a salon?
Setmore is cheaper and industry-neutral, but Fresha and Booksy add salon POS features and consumer marketplaces that bring in new clients. Choose Setmore if you already have your own client flow and want minimal cost.