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Fresha Review
Marketplace-driven booking and payments platform for beauty and wellness businesses.
Our verdict
Fresha is the strongest pick when you want new-client acquisition baked into your booking software, since its consumer marketplace actually drives bookings. The trade-off is the 20% new-client commission and a growing stack of paid add-ons now that the famous free plan is gone. Solid value at ~$20/mo, but model the marketplace fees before committing.
Best for Salons and spas that want their booking software to bring in new clients
Key features
- Online booking & marketplace
- Card payments & POS
- SMS/email reminders
- Client records & forms
- Product inventory
Pros
- Marketplace can bring genuinely new clients
- Polished product for the price
- No per-booking fees for returning clients
Cons
- 20% one-time commission on new marketplace clients
- Former free plan is gone; add-ons cost extra
Best for these industries
Frequently asked questions
Is Fresha still free?
No. Fresha moved from its free-forever model to subscriptions: roughly $19.95/mo for solo professionals and about $14.95 per team member for multi-staff businesses, with a 7-day free trial.
What does Fresha charge for new clients?
Clients who discover you through the Fresha marketplace incur a one-time fee of 20% of their first sale (minimum around $6). Returning clients and clients you bring yourself are not charged booking fees.
Fresha vs GlossGenius — which is better?
Fresha wins on new-client discovery through its marketplace and lower entry price; GlossGenius wins on flat 2.6% processing, branded apps and no commissions on new clients. High-volume solo pros often net out better on GlossGenius.