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Keap Review
All-in-one CRM with heavyweight marketing automation, email, SMS and payments.
Our verdict
Keap (formerly Infusionsoft) is really a marketing automation machine with a CRM attached, and it is priced like one at $299/month plus required implementation. For service businesses that live on nurture sequences, follow-ups, and repeat bookings, that automation can pay for itself. Businesses that just need pipeline tracking will find cheaper tools do the job.
Best for Established service businesses that monetize automated email/SMS follow-up
Key features
- Advanced automation campaigns
- Email & text marketing
- Landing pages & lead capture
- Invoicing & payments
- Appointment scheduler
Pros
- Deepest marketing automation in its class
- True all-in-one: CRM, email, SMS, payments
- Dedicated success manager & US phone support
Cons
- Expensive at $299/mo plus paid implementation
- Overkill for simple contact tracking
Best for these industries
Frequently asked questions
How much does Keap cost?
Keap sells a single unified plan starting at $299/month billed annually, including 2 users and a tiered contact allowance. Additional users are $39/month, and text marketing add-ons run $24-$279/month.
Is Keap the same as Infusionsoft?
Yes. Keap is the rebranded Infusionsoft, and its flagship strength is still the campaign builder that powers complex automated marketing and follow-up sequences.
Does Keap require a contract?
Annual contracts are standard (billed at $2,988/year) with a $299 early termination fee; a monthly billing option is also offered. Paid implementation services are required for onboarding.