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Follow Up Boss Review
Real-estate-specific CRM focused on fast lead response and automated follow-up.
Our verdict
Follow Up Boss is the default CRM for serious US real estate teams, and it earns that position with instant lead routing, Smart Lists, and relentless automated follow-up. At $69/user (or $499/month for a 10-user Pro team) it costs more than generic CRMs, but the real-estate-specific integrations justify it for producing agents.
Best for Real estate agents and teams focused on lead conversion
Key features
- Lead routing from 250+ sources
- Smart Lists & Action Plans
- Built-in calling, texting, email
- Team inboxes & call reporting
- Agent accountability dashboards
Pros
- Purpose-built for real estate lead conversion
- Excellent lead-source integrations
- No contracts, 7-day/week support
Cons
- Pricey per seat versus general CRMs
- Useless outside real estate
Best for these industries
Frequently asked questions
How much does Follow Up Boss cost?
Grow is $69/user/month ($58 billed annually), Pro is $499/month for 10 users, and Platform is $1,000/month for 30 users. All plans include a 14-day free trial with no contract.
Does Follow Up Boss work with Zillow and other lead sources?
Yes. It automatically pulls and routes leads from 250+ sources including Zillow, Realtor.com, and IDX websites, then triggers automated follow-up Action Plans.
Can Follow Up Boss be used outside real estate?
Technically yes, but it is designed around real estate workflows, lead sources, and terminology, so non-real-estate businesses are better served by a general-purpose CRM.